Loreta ANDZIULIENĖ, Vytautas Magnus University, Lithuania
Values in personal branding in ELT
Personal branding is about what you have to offer and presenting it to the outer world consistently. Identifying the core values is the key element alongside with exploring strengths and skills to develop while planning further studies and career. This hands-on workshop aims at demonstrating how English teachers can help students discover, craft and communicate their personal brand. We will try out insightful ways of prioritising and identifying values, strengths, needs and possibilities, experience the power of drafting a personal statement and model a 1 – minute elevator pitch-talk as an effective means of conveying the message that a personal brand presents.